PPC Manager

Responsibilities: 

• Build and execute digital marketing and social media strategy for the clients through competitive research, platform determination, messaging and audience identification 
• Responsible for developing, implementing, and reporting on the success of the digital strategy. 
• Benchmark and set new KPI targets – measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). 
• Identify trends and insights, and optimize spending and performance based on the insights. 
• Come up with new and creative digital growth strategies; email, PPC, SEO, and affiliate. 

• Evaluate current user journeys and optimize to increase conversions. 
• Setting up and optimizing client’s pay per click campaigns and social media campaigns on relevant social media platforms 
• Plan and maintain digital initiatives and posting schedules across all online platforms including Twitter, Instagram, Facebook, and YouTube 

• Set up and optimize company pages within each platform to increase the visibility of company’s social content. 
• Create editorial calendars and syndication schedules 
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information 
• Using A/B testing to optimize social media marketing performance 
• Collect and report digital analytics using relevant tools 

• You will also be managing and developing a team of digital marketing assistants. 
• Assist digital marketing team in SEO/SEM and digital marketing campaigns on major platforms like Google, Facebook, Instagram, Twitter, YouTube and LinkedIn Ads 

Requirements 

• Proven experience as a PPC Manager or Digital Marketing Specialist 

• Experience in data analysis and reporting 
• Knowledge of SEO and digital marketing concepts 
• Familiarity with multiple platforms (e.g. Google Ads, Facebook, Bing Ads) is preferred 
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.) 
• Understanding of HTML and XML is a plus 

• Proficient in MS Office (particularly Excel) 
• Excellent communication skills 
• Analytical thinking with strong math skills 
• Bachelors/Masters in Marketing, Digital Media or a related field; Google Ads certification is a plus