Responsibilities:
- Manage and execute implementation of SEO strategy for various clients
- Develop long- and short-term SEO strategies
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
- Help to create and support marketing content to socialize and use for social media purposes
- Develop and implement link building campaigns
- Develop, manage and execute communication/content strategies via social communities in coordination with client goals
- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Develop off-page and on-page optimization initiatives
- Collaborate with creative and marketing teams to produce engaging, relevant content
- Build and execute digital marketing and social media strategy for the clients through competitive research, platform determination, benchmarking, messaging and audience identification
- Track key performance indicators (KPIs), report rankings, and recommend tactics to optimize and improve ranking
- Knowledge in using content management systems (CMS) to optimize websites
- Familiarity with requisite web analytics tools and reporting tools
- Communication to clients, team, and management on strategy/project development, timelines, and results
- Assist digital marketing team in SEO/SEM and Social Media on major platforms like Google, Facebook, Instagram, Twitter, YouTube and LinkedIn Ads
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Requirements
- Proven experience as a SEO Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Working knowledge of various SEO and Google tools is a must
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Analytical thinking with strong math skills
- Knowledge of PPC and digital marketing concepts is a plus
- Excellent communication skills
- Bachelors/Masters in Marketing, Digital Media or a related field
Job Category: SEO
Job Type: Full Time
Job Location: Kakkanad