Social Media Manager

RESPONSIBILITIES 

• Develop, implement and manage our company’s and our client’s social media strategy after conducting competitive research, platform determination, messaging and audience identification 

• Plan, create, publish and share new content (including original text, images, video and code) on the company’s and our client’s social media pages on a daily basis, that helps build meaningful customer connections, increases brand awareness and encourages community members to engage with the brands 

• Collaborate with sales and marketing teams to develop social media campaigns 

• Stay up to date with the latest social media best practices and technologies 

• Set up and optimize company pages within each platform to increase the visibility of the company’s social content 

• Monitor SEO and customer engagement and suggest content optimization 

• Moderate user-generated content in line with the moderation policy 

• Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams 

• Create editorial calendars and syndication schedules 

• Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns 

• Work with copywriters and designers to ensure content is informative and appealing 

• Bolster your network by interacting with industry professionals and influencers via social media 

REQUIREMENTS 

• Excellent knowledge of online marketing and a good understanding of major marketing channels 

• Proven working experience in social media marketing specialist 

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills 

• Demonstrable social networking experience and social analytics tools knowledge 

• Adequate knowledge of web design, web development, PPC and SEO  

• Positive attitude, detail and customer-oriented with good multitasking and organisational ability 

• Good communication skills